Do you like the Pelush logo? Why did I choose the peacocks and what do they stand for? Creating a logo is a vital part of any brand , it’s an emblem, a symbol that identifies and recognizes what a company represent or stands behind. It was not easy to give birth to the logo, it took me 9 months from when I got the first #inspiration to the final #design. I wanted to create a logo that was strong, elegant, emblematic and courageous. If you notice the peacocks heads are not delicate, they look severe and audacious, reminiscent of an old #family crest. The original inspiration came while I was in Seville Spain, inside a hidden #garden with a courtyard full of #beautiful tiling work. As soon as I saw it I immediately recognized it, and so creative process started...
The logo depicts the first letter of the brand’s name, the letter P, flanked by two peacocks. Traditionally a totem of nobility, the peacock has many “eyes” on it’s tail, symbolizing vision, protection, and watchfulness. The logo conveys the two complementary faces of Pelush: Visionary #trendsetter in the #luxury arena and Guardian of animals’ welfare; simultaneously promoting Fashion and Compassion, Peace and Justice for non human animals and human animals alike. Don’t loose hope to find your inspiration, look around, inspiration is everywhere. Beautiful plaster work by Russian artist @goga_tandashvili@PelushNYC Luxury Faux Furs by Anna Tagliabue #ReFAUXlution#JointheReFAUXlution#idea#awareness#love#animals#nature#art#design#artist#work#decor#handmade#details#fashion#style#vegansofig#govegan#animalrights#instagood#picoftheday#instafashion#photography
Little throw back to this evil eye pendant I made last summer! Fun fact: this was the first piece I sold for $$$ and still one of my favorite I’ve made (hope it’s still treating you well @cestlouleloup)
Last but certainly not least, meet Noel. The perfect holiday romper that’s sure to set your little babe apart this holiday season. The entire Lunar Romper Collection will go live today at 8pm EST at www.petitesoleil.co