Happy 2019, from San Fran! I’m working on some SEO audits for a few awesome boss ladies, and thought it’d be fun to kick off the new year with a quick SEO myth and tip! Myth: “Images on your website will drive traffic themselves”. When you’re practicing SEO for your online business, it’s unfortunately not enough to upload a bunch of images throughout your website, and expect a boost in traffic from the images themselves. That’s because Google isn’t quite sophisticated enough to view your images like humans do. So, until google does get to that point - here’s what you can do to make sure the images are showing up in search results: make sure each image includes alt tags - aka keywords and key-phrases added into the backend of your image to describe the image for search engines, a title of the image, and a brief description of the image.
For example the alt tags on this image could include: downtown san francisco, san francisco buildings, buildings with character, downtown SF brick buildings, california architecture. The title could be: View from Hotel Zepplelin in San Francisco. And the description could be: Window view taken from 7th floor of Hotel Zeppelin of beautiful downtown San Francisco.
LAST CHANCE TO ENTER! Post a photo from (a) a recent stay at Hotel Zeppelin or (b) a scenic photo you snapped in San Francisco using #Zescapes in your caption for a chance to win a complimentary stay with us! You must tag @HotelZeppelin in the photo and be following us in order to be eligible to win. Contest ends on December 31. #HotelZeppelin#TheViceroyUrbanRetreats (📸: @jet_ontheair)
Hotel Zeppelin welcomes and supports those affected by the recent wildfires. Book a best available rate from now until the end of the year and a $10 donation will go to the California Community Foundation’s Wildfire Relief Fund. (link in bio) #HotelZeppelin#TheViceroyUrbanRetreats
This evening, join us at our "Mo-ments for Men" pop-up event from 5 - 8 p.m. Experience an exclusive @fourrosesbourbon tasting, an on-site barber, and three Movember-inspired cocktails, including the Manmosa, Mustachelada, and Mustache Ride! Mustache-wearing guests will also receive a 10% discount on their beverages. #HotelZeppelin#TheViceroyUrbanRetreats